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[Home](https://noodleseed.com/)[Blog](https://noodleseed.com/blog)Noodle Seed Partners with Guyal Press Release # Noodle Seed Partners with Guyal to Power AI Discovery for India's Sustainable Jewelry Market ![Noodle Seed editorial illustration: Jewelry meets AI discovery](https://noodleseed.com/blog-artwork/v1/guyal-ai-discovery-india-jewelry-cover.jpg) Pilot program brings Guyal to 800M+ weekly ChatGPT users through the Noodle Seed platform [![Fahd Rafi](https://noodleseed.com/blog-media/72c6f299eb9c2ec38679.webp)](https://www.linkedin.com/in/fahdrafi/) [Fahd Rafi](https://www.linkedin.com/in/fahdrafi/) Founder & CEO, Noodle Seed January 2026 4 min read ## TL;DR - Noodle Seed announces pilot partnership with Guyal, the sustainable fine jewelry brand owned by Top Jewels Group - Guyal becomes one of the first jewelry brands in India to establish a native presence inside ChatGPT - Over 800 million people globally search for recommendations on ChatGPT every week - Partnership enables real-time customer engagement, product showcasing, and lead capture directly within AI conversations - Signals broader shift in how consumers discover and engage with brands in the AI-first era ## The Partnership **Mumbai, India (January 2026):** Noodle Seed, the AI gateway platform enabling businesses to establish presence where customers are increasingly discovering products and services, today announced a pilot partnership with Guyal, the sustainable fine jewelry brand owned by Top Jewels Group. Through this partnership, **Guyal becomes one of the first jewelry brands in India to establish a native presence inside ChatGPT** , where over 800 million people globally search for recommendations every week. Powered by the Noodle Seed platform, Guyal will be able to engage customers directly within AI conversations: answering questions, showcasing their lab-grown diamond collections, and capturing leads in real time. ## Why AI Discovery Matters Now The collaboration signals a broader shift in how consumers discover and engage with brands. As AI assistants become the primary interface for product research and recommendations, businesses that establish early presence in this channel gain significant competitive advantage. The same way companies once raced to establish websites and later mobile apps, they now need to exist inside AI. This partnership demonstrates that the future of brand discovery isn't search results. It's conversations. ## What Guyal Gets Guyal, known for its sustainable approach using lab-grown diamonds and 18k vermeil gold, will leverage Noodle Seed's platform to: - **Establish native presence** in the ChatGPT App Store - **Enable real-time customer engagement** within ChatGPT conversations - **Capture and qualify leads** directly through AI interactions - **Reach India's growing base** of AI-savvy consumers The pilot marks Top Jewels Group's first step into AI-native commerce, with plans to expand across their portfolio of jewelry brands as the technology matures. ## Leadership Perspectives > "We're witnessing a fundamental shift in how people discover businesses. The same way companies once raced to establish websites and later mobile apps, they now need to exist inside AI. Noodle Seed is building the infrastructure layer that makes this possible for any business, not through custom development, but through a platform that gets your AI presence built in minutes. Guyal understands this shift, and together we're proving that the future of brand discovery isn't search results. It's conversations." Fahd Rafi, Founder & CEO, Noodle Seed > "At Top Jewels Group, we've spent 35 years adapting to how customers shop, from physical stores to e-commerce to mobile. AI is the next frontier. Partnering with Noodle Seed allows Guyal to meet a new generation of customers exactly where they're making decisions. This is just the beginning of how we plan to position our brands for the AI-first era." Eyal Lavian, VP, Top Jewels Group ## About the Companies ### About Noodle Seed Noodle Seed is the AI gateway platform that helps businesses establish presence, engage customers, and grow through ChatGPT and other AI platforms. Built on the Model Context Protocol (MCP) that powers ChatGPT's Apps SDK, Noodle Seed enables any business (from local retailers to global brands) to create their MCP AI app in minutes without code. Learn more at [noodleseed.com](https://noodleseed.com/) ### About Guyal Guyal is a sustainable fine jewelry brand based in Mumbai, India, part of Top Jewels Group. The brand specializes in ethically crafted pieces using lab-grown diamonds, sterling silver, and 18k vermeil gold, combining luxury with responsibility. Learn more at [guyal.com](https://guyal.com/) ### About Top Jewels Group Top Jewels Group is a vertically integrated jewelry company with over 35 years of experience in manufacturing, wholesale, and retail. With operations spanning India, the United States, and Asia-Pacific, the group is known for exceptional craftsmanship and innovation across the jewelry value chain. [![Fahd Rafi](https://noodleseed.com/blog-media/72c6f299eb9c2ec38679.webp)](https://www.linkedin.com/in/fahdrafi/) [Fahd Rafi](https://www.linkedin.com/in/fahdrafi/) Founder & CEO, Noodle Seed ### Related Resources [ Citations to Conversations: Why GEO Isn't Enough The case for AI platform presence ](https://noodleseed.com/blog/citations-to-conversations)[ Build a ChatGPT App for Your Business No code required ](https://noodleseed.com/blog/how-to-build-chatgpt-app-for-business)[ Platform Features Explore lead generation, appointments, and analytics ](https://noodleseed.com/product)[ Pricing Plans Start free, scale as you grow ](https://noodleseed.com/pricing) ## Ready to establish your brand on AI platforms? Join brands like Guyal in reaching 800M+ ChatGPT users. Get your business inside AI conversations in minutes. ## Your business. A conversation away. Join the waitlist for what’s next from Noodle Seed. [Join the waitlist](https://noodleseed.com/waitlist) --- Source: https://noodleseed.com/blog/guyal-ai-discovery-india-jewelry [All public pages in Markdown](https://noodleseed.com/llms.txt)