Industry • January 2026
Pilot Program Brings Guyal to 800M+ Weekly ChatGPT Users
Noodle Seed, the AI gateway platform enabling businesses to establish presence where customers are increasingly discovering products and services, announced a pilot partnership with Guyal, the sustainable fine jewelry brand owned by Top Jewels Group. Through this partnership, Guyal becomes one of the first jewelry brands in India to establish a native presence inside ChatGPT, where over 800 million people globally search for recommendations every week.
Location: Mumbai, India
Announcement Date: January 2026
Partnership Type: Pilot program for AI platform presence
Powered by the Noodle Seed platform, Guyal will be able to engage customers directly within AI conversations—answering questions, showcasing their lab-grown diamond collections, and capturing leads in real time. The collaboration signals a broader shift in how consumers discover and engage with brands as AI assistants become the primary interface for product research and recommendations.
The pilot marks Top Jewels Group's first step into AI-native commerce, with plans to expand across their portfolio of jewelry brands as the technology matures.
"We're witnessing a fundamental shift in how people discover businesses. The same way companies once raced to establish websites and later mobile apps, they now need to exist inside AI. Noodle Seed is building the infrastructure layer that makes this possible for any business—not through custom development, but through a platform that lets you go live in minutes. Guyal understands this shift, and together we're proving that the future of brand discovery isn't search results—it's conversations."
— Fahd Rafi, Founder & CEO, Noodle Seed
"At Top Jewels Group, we've spent 35 years adapting to how customers shop—from physical stores to e-commerce to mobile. AI is the next frontier. Partnering with Noodle Seed allows Guyal to meet a new generation of customers exactly where they're making decisions. This is just the beginning of how we plan to position our brands for the AI-first era."
— Eyal Lavian, VP, Top Jewels Group
Noodle Seed is the AI gateway platform that helps businesses establish presence, engage customers, and grow through ChatGPT and other AI platforms. Built on the Model Context Protocol (MCP) that powers ChatGPT's Apps SDK, Noodle Seed enables any business—from local retailers to global brands—to create their AI app in minutes without code.
Guyal is a sustainable fine jewelry brand based in Mumbai, India, part of Top Jewels Group. The brand specializes in ethically crafted pieces using lab-grown diamonds, sterling silver, and 18k vermeil gold—combining luxury with responsibility.
Top Jewels Group is a vertically integrated jewelry company with over 35 years of experience in manufacturing, wholesale, and retail. With operations spanning India, the United States, and Asia-Pacific, the group is known for exceptional craftsmanship and innovation across the jewelry value chain.
Noodle Seed is the AI gateway platform that helps businesses establish presence on ChatGPT and other AI platforms. It enables any business to create their AI app in minutes without code using the Model Context Protocol (MCP).
Guyal is a sustainable fine jewelry brand based in Mumbai, India, specializing in ethically crafted pieces using lab-grown diamonds, sterling silver, and 18k vermeil gold.
Guyal becomes one of the first jewelry brands in India to establish native presence inside ChatGPT, gaining access to over 800 million weekly users searching for product recommendations.
Noodle Seed provides a no-code platform built on the Model Context Protocol (MCP) that powers ChatGPT's Apps SDK, allowing businesses to create branded AI apps with real-time customer engagement and lead capture capabilities.
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