Noodle Seed Partners with Guyal to Power AI Discovery for India's Sustainable Jewelry Market
Pilot program brings Guyal to 800M+ weekly ChatGPT users through the Noodle Seed platform
Founder & CEO, Noodle Seed
TL;DR
- •Noodle Seed announces pilot partnership with Guyal, the sustainable fine jewelry brand owned by Top Jewels Group
- •Guyal becomes one of the first jewelry brands in India to establish a native presence inside ChatGPT
- •Over 800 million people globally search for recommendations on ChatGPT every week
- •Partnership enables real-time customer engagement, product showcasing, and lead capture directly within AI conversations
- •Signals broader shift in how consumers discover and engage with brands in the AI-first era
The Partnership
Mumbai, India — January 2026 — Noodle Seed, the AI gateway platform enabling businesses to establish presence where customers are increasingly discovering products and services, today announced a pilot partnership with Guyal, the sustainable fine jewelry brand owned by Top Jewels Group.
Through this partnership, Guyal becomes one of the first jewelry brands in India to establish a native presence inside ChatGPT, where over 800 million people globally search for recommendations every week. Powered by the Noodle Seed platform, Guyal will be able to engage customers directly within AI conversations—answering questions, showcasing their lab-grown diamond collections, and capturing leads in real time.
Why AI Discovery Matters Now
The collaboration signals a broader shift in how consumers discover and engage with brands. As AI assistants become the primary interface for product research and recommendations, businesses that establish early presence in this channel gain significant competitive advantage.
The same way companies once raced to establish websites and later mobile apps, they now need to exist inside AI. This partnership demonstrates that the future of brand discovery isn't search results—it's conversations.
What Guyal Gets
Guyal, known for its sustainable approach using lab-grown diamonds and 18k vermeil gold, will leverage Noodle Seed's platform to:
- •Establish native presence in the ChatGPT App Store
- •Enable real-time customer engagement within ChatGPT conversations
- •Capture and qualify leads directly through AI interactions
- •Reach India's growing base of AI-savvy consumers
The pilot marks Top Jewels Group's first step into AI-native commerce, with plans to expand across their portfolio of jewelry brands as the technology matures.
Leadership Perspectives
"We're witnessing a fundamental shift in how people discover businesses. The same way companies once raced to establish websites and later mobile apps, they now need to exist inside AI. Noodle Seed is building the infrastructure layer that makes this possible for any business—not through custom development, but through a platform that lets you go live in minutes. Guyal understands this shift, and together we're proving that the future of brand discovery isn't search results—it's conversations."
— Fahd Rafi, Founder & CEO, Noodle Seed
"At Top Jewels Group, we've spent 35 years adapting to how customers shop—from physical stores to e-commerce to mobile. AI is the next frontier. Partnering with Noodle Seed allows Guyal to meet a new generation of customers exactly where they're making decisions. This is just the beginning of how we plan to position our brands for the AI-first era."
— Eyal Lavian, VP, Top Jewels Group
About the Companies
About Noodle Seed
Noodle Seed is the AI gateway platform that helps businesses establish presence, engage customers, and grow through ChatGPT and other AI platforms. Built on the Model Context Protocol (MCP) that powers ChatGPT's Apps SDK, Noodle Seed enables any business—from local retailers to global brands—to create their AI app in minutes without code. Learn more at noodleseed.com
About Guyal
Guyal is a sustainable fine jewelry brand based in Mumbai, India, part of Top Jewels Group. The brand specializes in ethically crafted pieces using lab-grown diamonds, sterling silver, and 18k vermeil gold—combining luxury with responsibility. Learn more at guyal.com
About Top Jewels Group
Top Jewels Group is a vertically integrated jewelry company with over 35 years of experience in manufacturing, wholesale, and retail. With operations spanning India, the United States, and Asia-Pacific, the group is known for exceptional craftsmanship and innovation across the jewelry value chain.
Founder & CEO, Noodle Seed
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