Press release
Nuitée and Noodle Seed to Power AI-Driven Hotel and Flight Bookings Across Emerging Conversational Channels
Strategic integration enables businesses to retail complex travel natively within AI assistants and messaging platforms.
· London
LONDON — October 5, 2026 — Noodle Seed, the conversational commerce platform enabling businesses to acquire and retain customers across emerging AI channels, announced a significant step in enabling its customers to retail travel through Nuitée as its travel infrastructure partner.
Together, the companies are making travel inventory conversationally accessible across AI platforms such as ChatGPT, Claude, and Gemini, as well as messaging surfaces like WhatsApp. Travelers can now discover, search, and book flights and hotels directly within active chat windows, eliminating friction and unlocking new revenue streams for travel providers and non-traditional travel retailers alike.
Reimagining Complex Travel Retail in the Agentic Era
Agentic commerce is uniquely equipped to unify multiple products and services into a single, cohesive retail experience, whether planning a milestone celebration, a family holiday, or a reunion. Travel, with its inherent fragmentation and complexity, requires a far simpler retail model when integrated into these broader conversational experiences.
- Frictionless Distribution: Connects travel inventory directly to AI interfaces and messaging apps, allowing users to move from intent to booking without leaving their conversations.
- Agile Infrastructure: Leverages Nuitée’s travel API layer to help businesses deploy travel retail capabilities in days not weeks or months.
- Expanded Retailing for Non-Traditional Brands: Enables non-travel platforms and digital channels to seamlessly sell hotel and flight inventory as part of integrated consumer workflows.
“Conversational AI works best where purchases are complex, which is why we prioritized travel early. Nuitée’s APIs enable us to serve the vertical with more agility, and after looking at the market, Nuitée was the obvious choice to partner.”
— Fahd Rafi, Founder and CEO, Noodle Seed
“Emerging AI platforms now enable travel to be discovered, booked and fulfilled in one place, which opens it up to be retailed by companies outside the traditional travel industry. Nuitée is the infrastructure that makes this possible.”
— Med Benmansour, CEO and Founder, Nuitée
About Noodle Seed
Noodle Seed helps businesses grow by serving customers in emerging AI channels like ChatGPT, Claude, and Gemini, as well as bringing conversational capabilities to their own websites and products. Beyond opening new customer acquisition channels, Noodle Seed powers automated cross-sell and upsell opportunities for existing customers.
About Nuitée
Nuitée builds the travel API for the agentic era. Backed by Accel, Nuitée provides modern infrastructure that connects travel supply with innovative distribution platforms worldwide.
Media Contacts
Noodle Seed Media Relations: [email protected]
Nuitée Media Relations: [email protected]