The AI Visibility Gap: Why Being Known Isn't Enough
In retail, only 45% of top brands in traditional search are recommended by AI. AI-driven retail traffic grew 12x in seven months.
Fahd Rafi10 min
Blog
AI discovery, ChatGPT apps, investor updates, and building for the future.
Fahd RafiStrategyFebruary 14, 2026
Beyond Discovery: Why Your Business Needs a Native AI App
AI chat drives 12.3% conversion rates vs 3.1% without. The next evolution beyond discovery.
Fahd Rafi9 min
GuidesFebruary 14, 2026
How to Get Your Business on ChatGPT, Claude, and Gemini
Step-by-step guide to getting recommended by AI platforms. Learn what to optimize for each.
Fahd Rafi12 min
StrategyFebruary 14, 2026
ChatGPT vs Google: Why AI Is Becoming the Full Customer Journey
Google's search share dipped below 90% for the first time since 2015. 77% of ChatGPT users have used it for search. AI platforms are becoming the full customer journey.
Fahd Rafi8 min
StrategyFebruary 7, 2026
Every AI Platform Will Monetize App Discovery Differently. Here's What That Means for Your Business.
Each AI platform's business model shapes what gets surfaced to users. Here's what that means for your business and what to do about it now.
Fahd Rafi12 min
EngineeringJanuary 27, 2026
Lean Customer-Centric Engineering: How We Ship Fast Without the Corporate BS
1,000+ production deployments. Three full-stack engineers. No Kanban boards. Just a hit list, a virtual room, and customer obsession.
Asad Iqbal12 min
StrategyJanuary 26, 2026
ChatGPT is doing to Search, what Search did to Physical Stores
What the rise of conversational interfaces means for discovery, websites and brand presence.
Faraz Siddiqui10 min
EngineeringJanuary 26, 2026
Halo: Bringing AI-Powered Conversations to Every Website
How we built an embeddable AI chat widget that brings MCP tools and interactive widgets to any website with a single script tag.
Hassan Iftikhar15 min
Investor UpdatesJanuary 2026
Investor Update: January 2026
#1 on Product Hunt, our new mission, team updates, and the path forward for Noodle Seed.
Fahd Rafi12 min
Investor UpdatesDecember 2025
Investor Update: December 2025
Our journey so far, financial health, the cross-platform AI apps future, risks, defensibility, and what's next for Noodle Seed.
Fahd Rafi15 min
StrategyJanuary 20, 2026
How to Advertise on ChatGPT (And Why Every Business Must Be Ready for AI Conversations)
OpenAI announced ChatGPT ads in January 2026. Learn why conversational commerce is changing customer discovery across all AI platforms.
Fahd Rafi10 min
NewsJanuary 2026
Noodle Seed Partners with Guyal to Power AI Discovery for India's Sustainable Jewelry Market
Pilot program brings Guyal to 800M+ weekly ChatGPT users through the Noodle Seed platform
Fahd Rafi4 min
GuidesDecember 31, 2025
How to Connect Your Shopify Store to ChatGPT
Sync your product catalog, answer customer questions, and capture leads inside AI conversations.
Fahd Rafi8 min
StrategyDecember 17, 2025
Citations to Conversations: Why GEO Isn't Enough
Over 800 million people use ChatGPT weekly. The real opportunity lies in being present inside these platforms.
Asad Iqbal8 min
AI CommerceDecember 9, 2025
ChatGPT Shopping Research: What It Means for SMBs
ChatGPT's Shopping Research feature is changing how customers discover and buy from small businesses.
Jeff Haas10 min
GuidesDecember 1, 2025
Build a ChatGPT App for Your Business (No Code)
Learn how to build a ChatGPT app without coding. Discover the Apps SDK and get started in minutes.
Asad Iqbal12 min
AI CommerceNovember 25, 2024
ChatGPT as Shopping Destination: Business Impact
Shopping Research launches to 800M users. Walmart and Target already integrated.
Asad Iqbal8 min
NewsNovember 2024
Building in the Open: ChatGPT/AI Assistant Apps
Why AI Assistant Apps Will Eclipse Traditional App Stores and How We're Building for It
Fahd Rafi7 min
GuidesDecember 31, 2024
What Is MCP (Model Context Protocol)? A Business Guide
MCP is the open standard that powers ChatGPT Apps and Claude integrations.
Fahd Rafi10 min
StrategyDecember 31, 2024
Custom MCP Servers vs Managed Solutions: Build or Buy?
Compare custom MCP server development against managed platforms for ChatGPT and Claude integration.
Fahd Rafi8 min
StrategyDecember 31, 2024
MCP Servers vs ChatGPT Apps: Which Should You Choose?
ChatGPT Apps are built on MCP. Learn which approach is right for your business.
Fahd Rafi7 min
